The purpose of the project is to implement an awareness raising communication campaign (its popular figure is the cute energy-vampire). In the centre of the campaign stand the two most suitable communication channels: the Internet (web site, and the social media) and the campaign programs. The basic feature of the campaign is that it builds upon a large guerrilla marketing type ambient components. The programs are linked to village days of settlements with a population of 2 000-10 000. During the project, the cluster participated in 3-3 village days in the Southern Great Plain. The project had been accomplished by the Archenerg Cluster and the joint partner enterprises.